Customer Understanding

Question 1. Our salespeople consistently identify each customer's priorities, motivations and buying criteria.

Q1

Our salespeople consistently identify each customer's priorities, motivations and buying criteria.

1Never2Rarely3Sometimes4Usually5Always

NeverAlways

Question 2. Important customer information is accurately captured and available for future interactions.

Q2

Important customer information is accurately captured and available for future interactions.

1Never2Rarely3Sometimes4Usually5Always

NeverAlways

Question 3. Our salespeople use what they know about the customer to tailor recommendations, communication and next steps.

Q3

Our salespeople use what they know about the customer to tailor recommendations, communication and next steps.

1Never2Rarely3Sometimes4Usually5Always

NeverAlways

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