About TrustDriver

We started witha question,not software.

Why do interested buyers keep shopping after they leave a car dealership? We set out to answer that. What we found became TrustDriver, built only for car dealerships.

Get in touch Or read the research

A salesperson sitting down with a couple at a desk in a showroom

Why do buyers keep shopping after they leave?

Dealerships spend big on leads, marketing, stock and technology. Buyers still keep looking, even after a test drive, a price and a finance chat. So we stopped asking how to get more leads, and asked why interested buyers keep looking.

The dealership
Research at home
Other dealerships
The decision

A man checking his phone in a car showroom

It's rarely just the car or the price.

More often, the buyer leaves with questions still open and not enough confidence to stop looking. Our mystery shopper study put numbers on it.

70%were generic sales conversations with little personalisation.
75%received no meaningful follow-up after the visit.
50%left with no clear reason to return.

Customers don't buy when they find a vehicle.

They buy when they're confident in their decision.

What the best salespeople do differently.

TrustDriver is built around these habits.

01 of 05

They ask better questions.

They get past the script to what the customer actually needs.

We worked back from the buyer.

Rather than build software and go looking for a problem, we drew on buyer psychology, sales performance research, our mystery shopper study and time on dealership floors.

Built around customer behaviour, not software features.

A salesperson's task calendar on a phone, with sample data

Car retail's future is understanding the customer.

Cars and prices keep getting more alike, and buyers expect more. We think the dealerships that do well from here will understand customers better, give more useful guidance and help every salesperson sell like their best one.